Lediga jobb Transoft Solutions (Aviation) AB i Mölndal

Transoft Solutions currently has an opening for a Product Marketing Specialist based in our Gothenburg office. If you are excited about this opportunity and have the skills, experience and values that align to what we are looking for, we want to speak with you!
We're especially interested in those passionate about writing compelling copy for complex or technical products, and who can craft engaging messaging across content types and channels, from in-depth articles to punchy ads.
About the Opportunity:
Reporting to the Manager, Product Marketing, the Product Marketing Specialist plays a pivotal role in developing effective programs to drive awareness and adoption of Transoft’s Aviation product line(s) for success within the airport and airspace planning and operations communities. The Product Marketing Specialist liaises regularly with Product Management, Regional Marketing, and Sales to understand the voice of the customer (i.e., their expectations, needs, pain points, and overall product experience) and create compelling content and messaging that positions our products for success. They seek to know the market and target audience exceptionally well to develop Go-to-Market plans for highly specialised software.
In this role you will be expected to:
· Assist with developing the product marketing strategy, including a marketing plan and content, for assigned or new products; Understand the target market, to create personas and develop messaging and content that is specific to their needs;
· Utilise data, customer insights, and input from industry experts to guide decision-making and align marketing strategies and tactics with the overall product strategy;
· Develop impactful marketing initiatives to enhance product awareness and drive product adoption and loyalty across multiple product lines;
· Collaborate closely with market experts and product specialists to generate concepts and write compelling copy that speaks to the various personas to drive awareness, consideration, adoption and retention;
· Collect base material from internal stakeholders to shape the product positioning and core messaging;
· Craft engaging and conversion-focused copy for social media to thought leadership and search engine optimization;
· Contribute to the development of product assets that support the customer’s journey and showcase the unique value propositions, features, and benefits of the products;
· Provide sales enablement assets and support to the Sales team;
· Monitor and report metrics and effectiveness on product marketing activities;
· Conduct market research, gather industry trends and insights to support content creation and marketing efforts;
· Act as a product champion.
About You:
· You have a Bachelor's or Diploma in Marketing, Business, Technical Writing, or equivalent;
· You have 3+ years of product marketing experience within a B2B environment; bonus points for candidates with software, aviation or technical product marketing experience.
· You have 2+ years of experience working with marketing automation and analysis software.
· You have experience with project management, productivity, or task management solutions such as Asana.
· You possess excellent verbal and written communication skills, including demonstrated ability to communicate effectively, respectfully, and tactfully.
· You are fluent in English (verbal and written communications), but other languages would be an asset.
· You are able to work in an international and matrix environment with a cross-regional team.
· You must be able to juggle multiple projects with the ability to prioritise and work well under pressure within a team setting.
About Us:
· We offer a flexible working environment that embraces both in-person and remote work;
· We offer a number of employee programs and benefits focused on healthcare, retirement savings, rewards and recognition;
· We’re committed to providing professional growth and development opportunities;
· We give back to our communities through global initiatives and donations;
· We work hard, but we like to have fun too!
At Transoft Solutions, we embrace diversity, as we strongly believe that our diverse backgrounds, coupled with our cultural and experiential differences make us stronger and better positioned to support our global customers. We are a collaborative group of individuals who value respect, professionalism, creativity, drive and compassion, and we pride ourselves in being a socially responsible company that does its part in making the global community a better place for everyone.
Candidates must be eligible to work in the country they have applied to work in. We wish to thank all applicants for their interest, however, only candidates under consideration will be contacted. Visa mindre

Transoft Solutions är en kanadensisk företag med huvudkontoret i Vancouver, Kanada, och kontor över hela världen. Företaget är en internationell ledare inom utvecklingen av innovativa mjukvaror för transport. Transoft Solutions firade 30-årsjubileum i 2021och vi är stolta över att ha över 50,000 användare i 150 länder.
Affärsenheten Aviation drivs ifrån kontoret i Mölndal. Som medlem i marknadsföringsteamet är du ansvarig för att att skapa och underhålla allt grafisk material som används inom marknadsföringen.
Detta är ett vikariat under 18 månader då en av våra kollegor blir föräldraledig snart. Deltid mellan 60% till 80% av en 40 timmars arbetsvecka. En fantastisk möjlighet att jobba inom ett spännande och internationellt miljö! Visa mindre

Have a passion for software? Join a world leader and make a difference! Transoft is making an enormous difference to the transportation community. With offices around the world, Transoft Solutions is an international leader in the development of innovative software for the transportation profession. This year the company celebrates its 30th year and we are proud of the extent of our user footprint – over 50,000 users in 150 countries worldwide. The company’s success is a result of our amazing work culture, our innovative and highly sought-after products, and the superb customer service we deliver.
ABOUT THE ROLE
The Product Marketing Manager (Aviation) plays a pivotal role spearheading effective programs to position Transoft’s aviation products for success within the aviation community. Acting as the voice of the user, the Product Marketing Manager (Aviation) manages a small Aviation marketing team and liaises regularly with members of Transoft’s other Marketing teams, Aviation Product Management, Sales, and Development to create compelling content and messaging that positions our products for success. They seek to know the aviation market exceptionally well and understand how audience members think, who exactly they are, where they are, and what value they seek from our highly specialized aviation software.
ABOUT YOU:
You have a passion for marketing and are an independent, creative person who isn’t afraid to take initiative and come up with new ideas. You are a storyteller and can translate technical content into messaging that connects to a critically technical audience. You have a flexible attitude and can change your approach quickly as new information and assignments are presented. The job is at times fast paced with tight deadlines, so an organized approach and a can-do attitude is important.
SKILLS, KNOWLEDGE AND ABILITIES:
Possess excellent verbal and written communication skills including the ability to communicate effectively, respectfully, and tactfully.
Exceptional skills at planning, organizing, implementing and communicating integrated marketing plans across business lines and departments.
Proven ability to manage and implement marketing plans that align with product strategies and product lifecycle.
Able to work in an international and matrix environment with a cross-regional team.
Has the ability and experience to manage a diverse and close knit team across multiple time zones.
Must be able to juggle multiple projects with the ability to prioritize and work well under pressure within a team setting.
Understanding of Google Adwords and Google Analytics is a plus
High energy with the capability to flourish in a dynamic, growing organization.
Ability to travel globally may be required from time to time.



EXPERIENCE AND QUALIFICATIONS:
Bachelors or Diploma in Marketing, Business, Technical Writing or equivalent required. Bonus points for candidates with aviation industry experience. MBA a plus.
5+ years of product marketing experience within a B2B environment is preferred. Software marketing experience is an asset. Pragmatic Marketing certification is a bonus.
5+ years’ experience working with CRM and Marketing Automation software.
Has experience in planning, managing, and executing events such as expos, online events, and conferences.
Experience managing and mentoring a small team.
Experience with project management, productivity or GTD solutions such as Asana, Wrike, Basecamp. .
Proven experience with social media tools such as LinkedIn, Facebook and Twitter.
Proven experience launching new-to-the-world products.
Ideal candidate is located in Sweden or a compatible time zone. Visa mindre