Lediga jobb som Marknadsplanerare i Mölndal

Are you looking for a new challenge and have background within CRM? Kappahl are seeking a driven and experienced CRM Lead, responsible for leading and planning tactics for campaigns/communication, customer lifecycle activities, member engagement and other projects within loyalty, as well as leading our CRM content team to create meaningful and impactful customer interactions. Apply today!

We offer you

As a CRM Lead, your primary responsibilities will be to plan, lead, and coordinate CRM tactics and activities, across all our markets. You will ensure that our strategies are well-aligned with customer experience goals and optimized to meet key performance indicators. In this capacity, you will work to develop and execute CRM and channel-specific tactics, overseeing member activities, customer journeys, and lifecycle management. Your role will also involve continuously analyzing and optimizing customer experiences through insights and performance metrics, driving improvements to ensure we meet our objectives.

In this position, you will collaborate closely with multiple departments within Kappahl, leading the CRM and content creation team to produce relevant, inspiring customer communications. Your efforts will play a key part in enhancing customer engagement and loyalty, while also maximizing traffic to our sales channels. Reporting directly to the CRM Manager, you will be part of a creative and ambitious team that works together to achieve the best results.

Your profile

We are looking for you who have several years of experience in similar CRM roles, with a strong background in lifecycle management, campaign planning, and customer communication. You should be comfortable coordinating CRM activities and tactics, including member communications, both in commercial campaigns and lifecycle initiatives, with a focus on delivering both short- and long-term results. You are highly skilled at using owned channels, including email, SMS, and app notifications, and are accustomed to working with different target groups and segments.

You hold a relevant university degree in Marketing, Communication, or a related field. Experience with CRM systems and Google Analytics is essential, and familiarity with tools such as Voyado, Power BI, and the Adobe suite would be highly advantageous. Additionally, you are experienced in analyzing data, conducting follow-ups, and preparing reports. You also have experience in leading a team of creators to reach their full potential and are well-versed in CRM, loyalty, and communication planning, with a good understanding of audience segmentation and channel dynamics.

As a person, you are organized, structured, and analytical, with a strong commercial focus and a positive, problem-solving approach. You are a natural team player who takes initiative, listens to and understands the needs of a complex retail organization, and isn’t afraid to make decisions to drive results forward. You thrive in a fast-paced environment, capable of handling multiple tasks at once, and are motivated by creating exceptional customer value.

In this role, strong communication skills in both Swedish and English are essential, as is your ability to collaborate across various roles and functions. Your commercial drive is rooted in a focus on customer engagement, loyalty, and sales, and you stay up-to-date with trends in CRM, with a particular interest in fashion and loyalty programs.

Are you interested?

The position is a full-time permanent employment with placement at our head office in Mölndal. You apply easily by answering a few questions and attaching your CV (please refrain from sending us your personal letter). We look forward to receiving your application as soon as possible, but no later than the 24^th
of November. We apply continuous selection.

Kappahl Group celebrate diversity and strive to eliminate all forms of discrimination. We are committed to creating an inclusive environment for all employees and candidates.

If you have protected identity contact [email protected], and you will get help with submitting your application.

/#LI-HYBRID


Founded in 1953 in Gothenburg, Sweden, the Kappahl Group is a leading fashion chain in the Nordics, with around 360 Kappahl and Newbie stores in Sweden, Norway, Finland, Poland and the UK, and online in more than 20 markets throughout Europe and Asia.

We want to make a difference in the fashion world and to lead the way by always keeping our promises: taking care of the world around us and minimizing the environmental impact for each garment. And at the same time fulfil our employee promise "We promise you the right to always be yourself - a place to belong”. The Kappahl team consists of some 4,000 colleagues in eight countries, all with different backgrounds, ages, skills and styles. Our common motivation is to create a responsible world of fashion and offer fashion to a wide variety of people and lifestyles. A responsible fashion that feels right, for the bearer and for the world we live in. Today, more than 85% of the products are made of certified and/or preferred materials. Our goal is 100% by 2025 and Kappahl Group’s overall climate goal is to halve the value chain's climate emissions by 2030.More information at www.kappahl.com. Visa mindre

One of our E-com Merchandiser Planners is going on parental leave and we are now looking for a solution-oriented E-com Merchandiser Planner to be a part of our Online Sales & Content team. . We offer a good atmosphere, exciting challenger and great opportunities to contribute to develop in a creative work environment at a fashion company in time. Apply today!

We offer you
As an E-com Merchandiser Planner, we give you the opportunity to be involved in the development of Kappahl’s Online Store. You will act client to market, to ensure that Kappahl’s campaigns and activities are optimally exposed in the most converting way in the digital channels based on sales, SEO, UX and analysis. You initiate optimization of start and lading pages based on analysis and tests, as well as present the assortment in the best commercial way, in accordance with purchasing strategies, so it stimulates interest and attracts the customer to purchase.

The E-com Merchandiser Planner performs analysis of sales, campaigns/caps through Contentsquare, Google Analytics and Power BI. You have a close collaboration with other digital channels and physical store, as well as collaborate with controllers and assortment to secure e-items. You also administer, project manage, and develop Kappahl’s Live Shopping.

Your profile
We are seeking you who have a few years of work experience from similar tasks in web/e-commerce and have a relevant education in marketing, sales or communication. Experience in retail is a merit. You have an aptitude for expressing yourself in writing and have a commercial mind with a burning interest in sales.

As a person, you are forward-thinking, self-motivated, results-driven and make things happen. You have a strong customer focus and dare to dry new things. Of course, you are flexible, solution-oriented, have good collaboration skills and appreciate having many contact areas. In order to succeed in the role, it is a prerequisite that you can communicate in Swedish and English, both in speech and in writing.

You recognize yourself in our values – Inclusive, Courageous and Joyful!

If you recognize yourself in the description above, we can offer an exciting position with varied tasks and room for creativity.

Are you interested?
The position is a temporary position of approx. 1 year, located at our head office in Mölndal. Start by agreement but preferably latest 7th of March 2024. Kappahl want to be A Place To Belong therefore we work with a hybrid working environment. This means you can work remotely if it’s suitable for your schedule.

Kappahl celebrate diversity and strive to eliminate all forms of discrimination. We are committed to creating an inclusive environment for all employees and candidates.

You apply easily by answering a few questions and attaching your CV (please refrain from sending us your personal letter). We apply continuous selection. We look forward to your application as soon as possible, but no later than the 31st of January.


Kappahl exists to celebrate diversity in everyday life. We want to broaden the definition of diversity to include many different ways of living life – empowering people to always stay true to themselves.

Founded in 1953 in Gothenburg, Sweden, the Kappahl Group is a leading fashion chain in the Nordics, with around 360 Kappahl and Newbie stores in Sweden, Norway, Finland, Poland and the UK, and online in more than 20 markets throughout Europe.

The Kappahl team consists of some 4,000 colleagues in nine countries, all with different backgrounds, ages, skills and styles. Our common motivation is to offer fashion fit for life to a wide variety of people and lifestyles. A Responsible Fashion that that feels right, for the bearer and for the world we live in. A Responsible Fashion that that feels right, for people and for the world we live in. Today, 80% of our products are made with certified and/or preferred materials. The goal is 100% by 2025 and Kappahl's overall climate goal is to halve the value chain's climate emissions by 2030.

More information at www.kappahl.com. Visa mindre

We are looking for a Product Manager within the marketing team to a global company in Mölndal!

Your responsibility
• Activate marketing and launch plans
• Manage the local A&P budget within area of responsibility and follow-up of marketing activities
• Product/service and article administration including tender positioning and development requests
• KAM support in tender shaping and optimization
• KAM support within pharma channel with quotation work
• Sales support in implementation of tenders, including product training, educational material and customer support material
• Activate communication plan towards key target groups within Health care are pharmacy channel and drive presence at relevant customer events and exhibitions

Qualifications

Required Education & Experience
• University degree within economics or marketing
• At least 3 years´ experience of a similar role, preferably within the MedTech industry
• High proficiency in English and Swedish
• Experience within Windows 365 and Google analytics is a plus

About you
The role involves interaction with a lot of different stake holders where your cooperative and communicative skills is important. We believe you are a flexible team player with a drive and an analytical mindset. We also hope that you are a service minded doer with lots of enthusiasm and energy, close to laughter and not afraid to speak you mind.

About the assignment
The consultant assignment will start as soon as possible and will continue until November 1, 2021 with a possibility of extension.

Welcome with your application! Visa mindre

Vi som jobbar på KappAhl är 4000 kollegor på 400 arbetsplatser i tio länder. Vi har olika bakgrund, ålder, kunskaper och klädstil. Gemensamt för oss är vår drivkraft – att ge många människor möjligheten att vara välklädda. Varje dag får vi inspiration av våra kunder. Vårt jobb är att ge dem samma sak tillbaka!
KappAhl grundades 1953 i Göteborg och är en av Nordens ledande modekedjor med runt 380 KappAhl- och Newbie-butiker i Sverige, Norge, Finland, Polen och Storbritannien samt Shop Online. Vår affärsidé är att erbjuda prisvärt mode i egen design till de många människorna. Idag är 58% av våra produkter hållbarhetsmärkta. 2018/2019 var omsättningen 4,9 miljarder SEK. Mer information finns på www.kappahl.se.

KappAhl befinner sig i en intensiv utvecklingsfas och vi har en rad spännande utmaningar framför oss. Genom starka varumärken och en djup förståelse för vår målgrupp ska vi bli förstahandsvalet för vår kund. Vi söker nu dig som står redo att ta KappAhls lojalitetsprogram in i framtiden!

Vi erbjuder
KappAhl tar nu de första stegen mot framtiden, genom en förändrad organisation med starka, självständiga affärsenheter som arbetar tätt med att skapa attraktiva erbjudanden till sin målgrupp baserade på kännedom om vad vår kund vill ha. Som Customer Loyalty Specialist blir ditt huvudsakliga ansvarsområde att ansvara för utvecklingen av KappAhls framtida kundklubb och lojalitetsprogram samt ansvar för drift och uppföljning av nuvarande lojalitetsprogram. Du arbetar utifrån tydliga kundinsikter och samarbetar med såväl våra försäljningskanaler, marknader som affärsenheter och CRM, för att säkerställa ett relevant och attraktivt medlemskap för kund samt driver aktiviteter för kundrekrytering och ”anti-churn aktiviteter”.

Din profil
Vi söker dig som har högskoleutbildning inom relevant område samt erfarenhet av ansvar för att leda, driva och utveckla ett större lojalitetsprogram mot B2Cmarknaden. Du har dokumenterad erfarenhet av arbete med CRM och kundinsikter samt erfarenhet av ansvar för kontaktplaner, anti-churn arbete och rekryteringsstrategier. Vidare ser vi att du har mycket goda kunskaper i officepaketet samt är flytande i svenska och engelska i tal och skrift.

Din personlighet
Som person är du uttalat kund- och försäljningsorienterad samt har en tydlig analytisk ådra. Du har dessutom förmågan att på ett klart, tydligt och strukturerat sätt kommunicera och agera utifrån dina insikter. Du är kreativ och nytänkande när du presenterar förslag på nya arbetssätt och förbättringsinitiativ. Att du har en god förmåga att samarbeta, lätt för att bygga relationer och uppskattar att ha många kontaktytor är en förutsättning för att trivas i rollen.

Du har lätt för att känna igen dig i KappAhls värdeord - teamkänsla, kreativitet, tydlighet, energi och
mod.

Stämmer beskrivningen ovan överens med dig ser vi gärna att du ansöker!  Vi erbjuder en tjänst präglad av stort eget ansvar, omväxlande utmaningar och stora möjligheter att påverka ditt arbete. Välkommen till oss!

Är du intresserad?
Tjänsten är en tillsvidareanställning med placering i Mölndal. Tillträde så snart som möjligt efter överenskommelse. 

Din ansökan ser vi fram emot snarast, dock senast den 2 februari. Vi arbetar med löpande urval, och lägger stor vikt vid personlig lämplighet.

Kontaktuppgifter
Har du frågor om tjänsten eller rekryteringsprocessen är du hjärtligt välkommen att kontakta Martin Barden Vice President Sales, på telefon 0705-88 77 42. 

Facklig företrädare för Unionen är Lotta Silow, telefon: 031-7715829.
Facklig företrädare för SACO är Urban Häggmalm, telefon 031-7715643. Visa mindre